Lyft is daring Detroiters to ditch their cars this month – and it could mean big savings in transportation costs.
Equal part substitute for Detroit's faltering public transportation system, equal part push to supplant all alternatives of transportation with ride-sharing, Lyft's latest campaign challenges Detroiters to shake-up their morning commute.
The San Francisco-based ride-sharing company announced their new Ditch Your Car program to get Detroiters from A to B without their own car. The program sees Lyft expand beyond their typical ride-sharing model to partner with public transport authorities like SMART and the RTA and alternative private transit companies like MoGo bike-sharing and Zipcar.
Beginning Sept. 26, Detroit residents can register to apply for the program to receive more than $500 in credit towards Lyft, RTA, MoGo